Animal Welfare Fund

Farmed animal advocacy is a field where the difference between a good organization and an average one is very large, and where an individual donor has almost no way to tell them apart. The Animal Welfare Fund is the answer to that: your gift is pooled and split across organizations that have been through a detailed independent review rather than chosen on reputation.

Allocations follow the current top charity recommendations published by Animal Charity Evaluators, which assesses organizations on programs, cost-effectiveness, room for more funding, track record, and leadership and culture. Because the fund follows the latest recommendations rather than a fixed list, the split changes as the evaluations do, and your gift does not need you to keep up.

Recommended organizations tend to work on complementary fronts, so a split gift covers several strategies at once: corporate campaigns that end cage confinement across an entire supply chain, research that tells advocates which tactics actually shift behaviour, work to make plant-based and cultivated alternatives competitive on taste and price, and the beginnings of a scientific field devoted to wild animal welfare.

Recent allocations have gone to organizations including The Humane League, Faunalytics, the Good Food Institute and Wild Animal Initiative. Each has its own page in our program directory.

Most animal advocacy organizations are registered outside Canada, so giving to them directly earns no Canadian tax credit. A gift to this fund through Rethink Charity Foundation, a registered Canadian charity, comes with an official Canadian donation receipt. Our tax credit calculator will estimate what that is worth in your province.